I don't get it...

I give up.

I'm hoping some of you out there can sell me on Twitter. I've had an account for a few months now, and I "follow" a few folks on there, but quite frankly, I don't understand the hype. Of course I'm interested in learning about new ways to promote myself and learn of possible opportunities out there, but my limited tech-savviness is getting in the way on this one.

I've done my best, and now I surrender. HELP!

What's the best way to pick up followers? There are quite a few writers/editors/creative types/friends who I've located, and I enjoy reading the "tweets", but either they don't know I'm on there or I'm not "tweeting" anything very interesting.

How can it help me promote myself? Whether it's an article, service, or call for interview subjects, rather than "tweets" I'm hearing crickets chirping when I post. Frustrating! Mostly because I really do need some fresh blood for a few pieces I'm working on.

Again--HELP! Can you folks in the blogosphere help to school me on Twitter?