Susan Johnston blogged about this topic recently on The Urban Muse, and I found it interesting because I’m struggling with this very thing right now.
I’m stepping up my marketing and trying to get the word out about the services I offer. One of the sticky spots I’m running into is what to call myself. Should I be a “Freelance Writer” (which, as someone commented, doesn’t always get the respect it should), “Writer”, “Copywriter”, “Freelance Copywriter”, “Word Magician”, “Word Wizard”….? OK, so I’m joking with those last two, but I’m seriously stuck. I have business cards that say “Freelance Writer”, but I’m wondering if I necessarily need to keep the “Freelance”? Would potential clients take me as seriously as they might if they just see “Copywriter”, which is a bit more specific?
The other challenge I’m facing is…okay, I’ll say it…many folks may not even know what a copywriter is. I already have to explain (a few times a week) that, as a writer, I haven’t written any books (yet), nor do I teach high school English (not that there’s anything wrong with that—I respect high school English teachers and don’t think I could ever be one!), nor am I a newspaper reporter. So how in the world do I explain what I do write?
So, I need a few suggestions. How do you market yourself? Who are you, and who should I be?