Wednesday, March 24, 2010

Guest Post: Better Web Writing

by Priscilla Y. Huff

Tisha Tolar, co-owner of Trifecta Strategies, LLC, spoke to members of the Black Diamond Writers Network (BDWN) last month about web content writing opportunities. Blogs, short articles, press releases, and other writing venues are in demand by web site owners who use written content on their sites to attract potential customers and communicate with present ones.

If you are looking for online writing jobs, here are some suggestions for better web writing:

*Write shorter than longer. It depends on the site where the article will be posted, but many web content pieces run between 400-500 words.

*Be aware of Search Engine Optimization (SEO) Writing, and how key words will improve the ranking of an article in Internet search engines.

*Understand your audience and why they are visiting a web site so you can provide the answers for which they are seeking.

*Write concisely, using an active voice.

*Provide links to additional helpful resources.

*No Matter what the length of your article, remember to follow basic composition principles in your paragraphs and the entire piece: Introduction, Body, Conclusion for each paragraph and for each article.

Two ways you can have fun practicing writing shorter:
1. Set up a Twitter account. Your entries are limited to 140 characters (I have three for business).

2. Try the writing challenge to “tell your life story in exactly six words.” NPR aired a feature about Smith Magazine’s invitation to people to describe their lives in exactly six words (; ).Visit these sites to read the creative entries and posting your own “life story.”

If you strive to write well and to satisfy your readers, the entire World Wide Web is certain to take notice.

Happy Writing!

Suggested Resources:
--Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
--Letting Go of the Words: Writing Web Content That Works by Janice (Ginny) Redish

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