They say that variety is the spice of life, and that certainly seems to be the case where freelancing is concerned. With so many folks giving up the regular 9-5 routine (for one reason or another) and more opportunities for freelancers than ever, the possibilities are truly overwhelming.
A freelancer friend has built her career on the simple philosophy of “Say yes to everything!” This is how she’s managed to still maintain her income when the editors aren’t responding, copywriting projects are slowing up, and corporate clients are slashing budgets—by diversifying, and not relying solely on one type of project. In this still-shaky economy, this seems to be the key for businesses of all types.
Even with my modest efforts, over the course of the past few years I’ve worked on a variety of projects—features, blog posts, newsletter articles, case studies, and, most recently, web copy. Although there are some projects that I prefer more than others, I’ve said “Sure, I’ll give it a shot” more than I’ve said “No thanks, I’m not familiar with that type of project.” Saying yes more than turning things down has kept the work interesting, allowed me to grow as a writer, and increase my versatility as a freelancer. I don’t feel I’ve found my niche, per se, just yet, but I’m okay with dabbling in various types of projects—a trait that will hopefully come across to potential clients.
What about you? Do you mix things up, or stick to one or two types of writing projects?